From now until 4 November, the borough is being transformed into a giant playground where pupils and their families search their surroundings, on foot or on two wheels, using a smartphone to find hidden virtual tags to win prizes for their schools.
This free family-friendly treasure hunt game also empowers players to get healthier as they discover and explore new places in their communities - all while having fun and making memories.
Pupils and their families walked more than 45,000 miles across the borough in the first season from June to August. They took more than 52 million steps and collected more than 69,000 tags from a wide selection of borough locations including parks, footpaths and bridleways, leisure centres and other public spaces.
Players also added their own tags along their favourite walking, cycling, running, or rolling routes to and from school and out and about at weekends if none existed.
Tags mean points which translate into cash prizes, so schools compete against each other in a friendly leaderboard. And schools not yet signed up to Street Tag can still do so at any time via the national Street Tag website.
The next season of Street Tag, which is due to run early next year, will also be opened up to all borough residents and communities to join in with the fun.
Councillor Catherine del Campo, Cabinet Member for Adult Services, Health, and Housing Services, said: “We want the Royal Borough to be the best place for children and young people to grow up, where they can thrive and be their best selves.
“Street Tag isn’t just about getting active. It’s about sparking that spirit of adventure, inspiring families to explore our vibrant parks and green spaces, libraries, playgrounds, sports facilities as well as the borough’s history and cultural treats.”
The council is running the game in partnership with app firm Street Tag, along with twenty other local authorities across the country.
Seun Oshinaike, Street Tag’s founder and CEO, said: "Street Tag changes the simple act of walking into a powerful and joyful experience. Every step really does count.
“From the enthusiasm and joy we saw among players in the Royal Borough earlier this year, we just know this second season is going to be equally as great.”
To find out more about Street Tag in the Royal Borough, please visit the Street Tag section on the council’s website. For Street Tag generally, including details of prizes for residents and community groups for the third season, visit the national Street Tag website.
