The free family-friendly virtual treasure hunt, funded by a public health grant, encourages players to get healthier as they discover new places in their communities and use a smartphone to find hidden tags to win prizes.
Following the success of the first two seasons of Street Tag, the third season will be expanded to everyone, when it runs for eight weeks from Monday 13 January. Pupils and their families from the previous seasons can also play in the new year by simply moving their existing school accounts to the new community leaderboard.
The winners of the second season, Eton Wick First and Wessex Primary schools, each won a £50 Amazon voucher for their parent teacher associations.
Councillor Catherine del Campo, Cabinet Member for Adult Services, Health, and Housing Services, said: “One of the aims in our Council Plan is to help our residents live healthier and independent lives in supportive communities. Playing Street Tag does just that, while also having fun and creating quality time with loved ones.
“Feedback from the first two seasons show that the majority of players took part in the game as a novel and entertaining way to keep fit and as well as spending time with family and friends. Street Tag isn’t just about getting active and winning prizes. It also sparks a spirit of adventure.”
The community version of the game starting in January again offers Amazon vouchers as prizes for the teams collecting the most tags. Teams can have up to six players and tags are hidden across the borough in a variety of locations including parks, footpaths and bridleways, leisure centres, libraries, playgrounds, as well as at historical and cultural sites. Players can also add their own tags along their favourite walking, cycling, running, or rolling routes if none already exist.
Seun Oshinaike, CEO of Street Tag, said: “I’m delighted to see the incredible impact our platform is having in the Royal Borough. We’re proud to deliver an engaging experience that not only promotes health and wellbeing but also offers exceptional value for money.
“Together, we’re building healthier, happier, and more connected communities one tag at a time.”
To find out more about Street Tag, or to sign up for the Royal Borough’s third season, visit the national Street Tag website.