196501-438556 FOI Communications and Marketing

Short Description
Social media advertising spending
Reference number
FOI196501-438556
Date
05/01/2024
Request

I would like to make a request under the Freedom of Information Act please. 

Could you please let me know how much you spent on advertising on social media platforms in each of the last four financial years - 2019/20, 2020/21, 2021/22 and 2022/23 - broken down by platform . 

For example
Year    Facebook    Twitter/X    Instagram    TikTok    Other    TOTAL
2019/20                        
2020/21                        
2021/22                        
2022/23                        
 

Response
Attachment #1
Response Letter
Response

Following up on our response of 18th January, the department conducted additional search and confirmed that there has been a one off spend for placing adverts during the queens funeral:

£1432.56 was spent on public messaging via fb ads during the funeral. Safety/travel-related.